| |
| 
The
Singapore
Tourism Board (STB)
is an economic development agency for one of Singapore’s
key service sectors-tourism.
It began its operations
in 1964 as the Singapore Tourism Promotion Board. Its
mandate then was to promote Singapore as an international
tourist destination. |
|
|
From
the 1960s to 1980s, the STB actively encouraged investments
in infrastructural development such as the building of hotels
and tourist attractions like the Merlion, the Jurong Bird Park
and the resort island of Sentosa.
In the 1970s it started to market
Singapore as a venue for conventions and encouraged the building
of bigger facilities to cater to large meetings and conferences.
It also worked with associations in Singapore to bid for conferences.
In 1997 the Board was renamed the
STB to reflect its expanded role of developing Singapore into
a tourism capital.
Today, STB's mission is to develop
and champion tourism and build the sector into a key driver
of economic growth for Singapore. In pursuit of this mission,
STB adopts a comprehensive and holistic approach, which goes
beyond its traditional role of destination marketing and promotion.
The STB also charts the long-term development of the tourism
sector and regulates and facilitates the development of the
sector to ensure its sustainable growth.
Working closely with the industry
to develop exciting and innovative tourism products, STB's strategic
tourism units cover the core purpose underlying most visitor
arrivals. Their strategic priority is to rejuvenate the core
segments such as shopping and sightseeing, growing the cruise,
events as well as business travel and MICE segments, and developing
emerging healthcare and education segments.
Its efforts are reinforced by its
international operations in 23 cities in Asia, Oceania, Europe
and Americas. In Asia, STB has expanded its resources to capitalise
on growth markets like China and India.
STB's goal is to create exciting
and innovative experiences for visitors, in close partnership
with the trade industry and etch in visitor's minds an image
of Singapore as a unique and compelling destination. In this
regard, the STB differentiates and markets Singapore as a memorable
destination through the "Uniquely Singapore" destination
brand.
|
|
|
