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Objectives
of the MA program
This is a new international talent attraction initiative,
where top talents are identified and groomed for STB
and the travel & tourism industry.
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We
are seeking mainly fresh graduates who are:
- top-of-the-class in their university cohorts;
- from all fields of study with excellent track record in co-curricular
activities;
- possess effective communication skills;
- interested to learn about and have passion for tourism work;
and
- pro-active, enterprising, boundaryless, and knowledge-driven
About the MA Program
Under the Management Associate Program, you will be based in
STB Beijing, STB Shanghai, Visit Singapore Chengdu or Guangzhou,
under an initial 12-month contract. You will be appointed as
a Marketing Officer to undertake these accountabilities:
Business Development
-Undertake market intelligence to evaluate market potential
and strategies in promoting travel to Singapore
-Develop high yield market as well as any other new potential
market segments
Marketing
-Relationship building with the travel trade and tourism-related
industry
-Market awareness of Singapore Branding
-Organize tradeshows, campaigns & exhibitions
With good performance, you will be offered a 2-year contract
extension, with a 6-month attachment stint at STB Headquarter
and a 18-month service (bonded) in Greater China.
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